4 Social Media Sites That Will Boost Your Lead Generation Efforts

Cheerio chaps! How is your lead generation going? Since the holiday season is approaching, here at Lead Advisors we have decided to give you an early Christmas present that you may consider to administer in your lead generation efforts online. With this blog article, as the title suggests  we shall give you a brief list of 4 incredibly useful social media platforms that your business must utilize in increasing the figures of your lead acquisition. 

It is a well-known fact that from the genesis of social media that it has been the top destination of most online traffic. Due to its strong charismatic programming it have become goldmines for businesses and webmasters that are supporting business websites for the purpose of initiating marketing and advertising efforts online. Getting a social media  account for your business definitely provides you an edge amongst your competition since it attracts different kinds of prospects and convert a honest-to-goodness netizen to be converted to a high quality lead for your business.

 But of course it is not only you who will be administering this kind of methodology, since every merchant such as you is already aware of social media’s role in boosting ones’ profitability. And getting the right social media that shall suit your marketing needs is a wee bit tricky if ask us. So with no further ado, let us keep you from the hassle of figuring out for yourself and let us present to you the 4 social media sites that will boost your lead generation efforts.

LinkedIn

LinkedIn is known as one of the biggest professional network to the entire working community online. With its over 300 million members, your business may utilize it looking for suited individuals who may help you persuade your target markets while converting them into your growing collection of leads. By using the large eclectic numbers of users in this social media platform, you may build a lasting network affiliation with them.

Facebook

This famous mover and shaker social media platform online have more than or amounting to 1.4 billion users in their arsenal. Through landing your marketing and advertising efforts in this social media platform, your business may enjoy a humongous portion of interested leads and netizen that are more than willing to be converted into one of your high quality leads in your roster. Just make sure that you implement sound sign-up efforts in your account’s time line or employ different sort of incentive-giving referral programs so you can get people on your hook.

Twitter

This social media platform will help you establish your email contact list with the help of their Twitter Lead Generation Card. By making use of this lead generation card you can give the netizens a clear picture of what you are offering while setting up a call-to-action maneuver that can help you convert Twitter traffic into your potential leads.

Pinterest

We find this social media platform particularly interesting since most users use Pinterest for “pinning” or sharing compelling pictures and images to the world. But what most business owners do not know that creating a Pinterest board for your business is actually a very engaging and beneficial way of advertising.  By linking Pins, blog posts, and/or landing pages to your business’ Pinterest board you may attract numerous “Pinners” by presenting impressive visual contents as well as incentive-giving advertisements.

Why Is Getting A Website Important In Lead Generation?

What Is A Lead?

Lead is an individual contacting a business who is interested in purchasing products or making use services offered by the business. Furthermore, leads are most of the time those people who wants or in need of all the things that your brand can offer, who have the budget that can be allocated for them. And usually leads are those who are interested to get a follow up through a phone call or a meeting depending on which one is convenient for them.

Website And Lead Generation
Lead generation is a pretty challenging process for businesses; especially that it requires lots of advertisement and strong marketing strategy since people need to know your brand first before they can be converted into your product and/or services prospect. In the past business owners tend to spend lots of money just so that they can plant their brand in every newspaper, bills, billboards, announced in all radio stations, as well as produce an expensive commercial that will be televised on certain hours with limited time slot depending on one’s budget, and even run an annoying series of recorded telemarketing scheme calling every phone. In a nut shell lead generation needs to touch diverse forms of media in order to get leads, but with that not so much primitive way of lead generation efforts it would take a great deal of labor as well as resources just to get it done.

Fortunately, internet has been created as platform of multiple media and information dissemination making it possible for businesses to spread their brand effectively without spending solely for the purpose of lead generation/marketing. However the question is what is the most effective way of reaching people online? Sure you can do some paid advertisement where online viewers may be directed to an interface where they can avail of your services, but the problem with that is it can only do so much and giving them the ample amount of information they need as well as the fact that people don’t usually pay attention to paid ads that are flashing to their searches which are entirely irrelevant to what they are doing. You may also try to create a social media account for your business, yet you are limited to advertise within the confines of the social media platform.

If you are truly dedicated to perform an online venture for your lead generation and utilize all the benefits that it has to offer, you should set-up a website that’s going to do all the things that you want online with the power to utilize both the social media, paid advertisements, and other media as well as online propaganda to disseminate information of the services/ products that you offer for the benefit of your lead generation, just remember you need an online form where people can go ahead and integrate their information for all their query.

Why Outsourcing Lead Generation is Effective?

Infographic Source: http://www.callboxinc.com/external/infographics/More-Reasons-Why-You-Need-To-Outsource-Your-Lead-Generation.gif

Businesses need qualified leads and the best way to do this is thorough lead generation or the process of establishing interest in products or services among a specific target market. Generating leads involves a process. There are ways to gauge several levels of interest an individual might have in your product or service, which can vary from non-existent to on the verge of buying.

Strategies for lead generation have been constantly changing these past years, and the rise of social media networks has altered the playing field even further. The collection of information provided by the internet has made lead generation research a lot easier as compared to before, however, marketing specialists now have to search for new techniques to make their brand stand-out among the numerous other brands that are more-or-less similar to theirs.

In this modern age, the information needed for lead generation and market research that allows us to develop new opportunities to push profit is widely available for free. In line with this, here is a quote by Louise Robinson, Sales Director of CG Consulting: "Through the web and telesales, a lead generation company can develop leads, conduct market research and customer development too". 

Read more info at http://www.bizcommunity.com/Article/196/20/135970.html

Importance of Lead Generation for your Business

Image Source: http://www.business2community.com/online-marketing/lead-generation-companies-tips-for-business-owners-0322393

What Is Lead Generation?

First and foremost what is a lead?  A lead is a person who expresses certain importance in a company’s product or service. As mentioned in this post, long gone are the days of a company’s initial relationship with the customer (aka cold calls, blast emails). Today, for example, a person will be browsing the web and come across a slideshow, eBook or something else they may it find interesting and useful. In exchange for that content, the person will provide the company their personal information. Through this digital transaction, the person has become the lead. This process is called lead generation. The exchange of valuable digital content for consumer information might sound very familiar.

That’s because lead generation is also a part of inbound marketing. More precisely, it falls within the second stage of inbound marketing, or the conversion of a site visitor to a lead (a lead your sales team can actually use).

Why Is It Important?

Another way to think of lead generation is to think of it like collecting very important information. Extremely valuable information. Information like a site visitor’s first and last name, email address, and company gleaned when they:

    Fill out forms for downloaded content
    Share contact information for a coupon
    Subscribe to an RSS feed or email list

Inbound marketers collect and use this information to nurture that lead. Because the person has already showed some natural interest in a company’s product or service, this makes that person a more qualified lead than traditional, outbound leads.  In fact, according to the Hinge Research Institute, 60 percent of their leads online are twice as more profitable than those producing less than 20 percent of their leads online.

Along with higher conversion rates, lead generation can also be an very cost-effective solution because it focuses on aligning both sales and marketing teams—virtually closing any communication gaps (a common pitfall of many organizations).

Read details at http://ingenexdigital.com/lead-generation-important/