Sales and Marketing
plays vital role in placing once business forward, however there are times that
these teams would clash at one another and fail to see each other’s purpose.
Research findings shows that sales and marketing loss of harmony causes businesses
to lose at least ten percent of their revenue annually – It is of course quite
substantial considering that it may affect the pay-check that your employees
might receive.
Hence, Lead Advisors
being one of the most competent company in the industry would like to give you
3 simple ways on how you can put your sales and marketing in synergy of each
other, saving your company from losing further income in the coming year as
well as the opportunity to generate more profits.
Promote shared esteem.
First thing you must do
in making your sales and marketing in harmony is by guiding them to reach an
understanding so they may appreciate each other’s purpose. Business leaders
should train and educate them of what sales and marketing can do for the
business as a whole especially in terms of generating profits.
Sales representatives
must understand that their marketing counter parts labors in formulating a
sound and compelling branding story for the business. This branding story is
the one that attracts potential customers and relevantly nurturing them so they
may be converted into a sale. On the other hand, Marketers must have an idea of
the nature of Sales representatives job, their tireless effort of converting
potential clientele into clean and reliable sales.
Sales and Marketing team
should acknowledge that they both share the same mission of supporting and
promoting the growth of the business. It must be instilled to them that in
order for them to reach their goals they must develop shared estimation of each
other just like what a good team player does.
Create
Clear Classifications (3 C’s)
One of the reasons
why lots of businesses are backing off from synergizing their sales and
marketing departments is the lacking of unanimity in relevance to business
concerns. They even would have a problem in classifying a qualified lead from
another lead.
Ensuring that every
individual in your business, especially your sales and marketing team is on the
same page should be part of your paramount concern as an institution. You must
make certain who and what is your business’ target market. Determine what makes
a lead ready to be converted into a sale. Sales and Marketing teams must reach
an agreement in order to address the prior needs.
Implement
A Data Focused Environment
Lastly, we may
consider that the best way of synergizing your sales and marketing entities is
by getting their attention more on the data that your business have been
generating. If they are going to focus their attention in deriving and
producing numbers, for example revenue generation per lead and/or rates of
conversion from each leads, it is way more convenient for them to reach a
consensus upon their actions in the future.